Mastering SMART Goals:

Our Expert Project Management Approach

Are you tired of setting goals that never seem to get accomplished for your association? Do you find yourself losing track of progress on your projects? As an association, you have significant and complex projects to manage. That’s why it’s vital to master the SMART goal approach to project management.

As an Association Management Company, we understand the value of setting SMART goals. Incorporating these principles into your approach will ensure your goals are defined, achievable, and measurable. Let’s look at SMART goals and how they can help you succeed.

Specific Goals

Goals should be specific to be effective. To make a goal specific, ask the five “W” questions: Who, What, Where, When, and Why. For example, instead of setting a goal to “increase membership,” set a specific goal to “increase membership by 20% in the next six months by targeting new demographics.”


Measurable Goals

SMART goals require measurable criteria. With measurable criteria, tracking progress and staying motivated can be more manageable. Establishing clear metrics will help you keep track of your progress and make adjustments as needed.

Achievable Goals

A SMART goal should be challenging but achievable. It should be defined clearly yet stretch outside of your comfort zone. Set goals must have the essence of a challenge to drive progress while realistic enough to minimise frustration and discouragement.

Realistic Goals

A SMART goal should be achievable given the available resources and time. Setting realistic and feasible goals within your resources and constraints is a tick box in the right direction. Doing this will enable you to achieve your goals.

Timely Goals

A SMART goal should have a specific start and end date. Without a deadline, there is less motivation to achieve the goal. Establishing a clear timeline keeps you on track and stimulates progress towards your goal.

Incorporating SMART goals into your project management approach is a proven way to achieve success. Setting specific, measurable, achievable, realistic, and timely goals ensures your projects are managed effectively and efficiently. Don’t let your projects fall short – master SMART goals and watch your association thrive.